Metropolitan Area of Guadalajara in the State of Jalisco, Mexico, and three of its municipalities: Tlaquepaque, Guadalajara and Zapopan have been collaborating with the State Government to create a holistic mobility system: Mi Macro Periférico BRT. Leader of this undertaking and the 2023 Sustainable Transport Award Honorable Mention, State of Jalisco shows how building out a transport system can be streamlined through collaboration of different sectors and levels of government, while maximizing its outcomes such as reducing emissions, strengthening regional and intra-city connectivity, and providing better and more convenient mobility options.

For women in particular, Mi Macro Periférico features both design solutions and programs that increase gender awareness, and include and design considerations that enhance trips of caregivers. At the same time, the municipalities have been working on the expansion of its cycling infrastructure that provides important first and last mile connectivity, also integrated into the BRT system.

In this webinar, representatives from the State of Jalisco and the Metropolitan Area of Guadalajara will discuss collaboration efforts, objectives of the public transport system, and the lessons learned from the planning and implementation of the Mi Macro Periférico.

This event will feature live interpretations in Spanish.


About the Presenters

Martha Patricia Martínez Barba General Director of the Institute for Development Planning and Management (IMEPLAN)

Patricia currently serves as the General Director of the Institute for Development Planning and Management (IMEPLAN) of the Metropolitan Area of Guadalajara. She began her career in urban mobility as an activist. She was a local Deputy in the LXII Legislature of Jalisco. Before that, she was in charge of the General Coordination of Integrated City Management in the Government of Guadalajara, from 2015 to 2018. In this position, she implemented important projects including: integration of the metropolitan network of urban forests, revitalization of large parks in the city, development of partial urban development plans and development of Visor Urbano platform integrating land use information of the city, which was internationally awarded by the Bloomberg Philanthropies Foundation.

She was also General Strategic Coordinator of Territorial Management (CGEGT) in the Government of Jalisco, where she was responsible for developing and executing strategic projects of the Ministries of Infrastructure and Public Works (SIOP), Environment and Territorial Development (SEMADET), Transportation (SETRAN) and Integral Water Management (SGIA). She developed and coordinated the implementation of the public policy for the integral recovery of the Santiago River, the most polluted river in Mexico. In this role, Patricia worked on following through and managing cross-cutting mobility and urban renewal projects such as: Mi Macro Periférico, a 41.5 km BRT corridor, metropolitan cycling infrastructure network, and the Verificación Responsable program to control motor vehicle emissions. 

More recently, she has worked on the implementation of Mi Pasaje Apoyo a Mujeres, a targeted subsidy program for public transportation users, as well as the design and implementation of measures to adapt to the climate crisis, such as Nidos de Lluvia, a rainwater harvesting systems program in homes and schools recently awarded by C40 and Bloomberg Philanthropies.

René Caro Gómez General Director of Territorial Management, State of Jalisco, Mexico

René is currently the General Director of Territorial Management, State of Jalisco, Mexico, responsible for planning and implementing strategic projects for the  Ministry of Infrastructure and Public Works, Ministry of Environmental and Territorial Development, and the Ministry of Transport and Integrated Water Management.

Previously René served as the General Director of Architecture and Urbanism for the Ministry of Infrastructure and Public Works in the Government of Jalisco where he lead development of strategic projects such as the rehabilitation of urban forests in the Metropolitan Area of Guadalajara. Before that, he served as a Project Director at the Public Space Authority in Mexico City developing restoration projects of public spaces and shared streets within the city’s historic center.

René is an architecture graduate from the National Autonomous University of Mexico (UNAM), with a Master’s in Architecture: Projects and Criticism from the Catalan Polytechnic University in Barcelona, Spain.

Gonzalo Peon Program Director, ITDP Mexico

Gonzalo has worked in urban management and planning for more than 10 years. In ITDP he has coordinated an array of projects in various fields, such as technology and cities, street design, road safety, urban development and others. Before joining the organization he worked in the Mexico City Government and the Global legislators Organization (GLOBE). His academic background includes an Msc in City Design and Social Sciences from the London School of Economics (LSE) a Diploma in Environmental Policy and a BA in International Relations.


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