Martha Patricia Martínez Barba

General Director, IMEPLAN, Guadalajara

Patricia currently serves as the General Director of the Institute for Development Planning and Management (IMEPLAN) of the Metropolitan Area of Guadalajara. She began her career in urban mobility as an activist. She was a local Deputy in the LXII Legislature of Jalisco. Before that, she was in charge of the General Coordination of Integrated City Management in the Government of Guadalajara. In this position, she implemented important projects including: integration of the metropolitan network of urban forests, revitalization of large parks in the city, development of partial urban development plans and development of Visor Urbano platform integrating land use information of the city, which was internationally awarded by the Bloomberg Philanthropies Foundation.